Published September 18, 2026 · 09:30 US/Eastern
A sideways market and rising earnings are presenting a buying opportunity for this crucial sector
A sideways market—one where prices trade within a relatively narrow range rather than trending decisively up or down—can feel uneventful for investors. But according to Truist, this environment, combined with rising corporate earnings, may be creating a favorable setup for the technology sector. Truist describes the current moment as a "reset" for tech, one that makes the sector look more attractive relative to the broader market than it has in some time.
The logic rests on a simple relationship: when earnings grow while share prices move sideways, valuations tend to compress. For technology, a sector that often carries premium multiples, that compression can narrow the gap between what investors pay and what they get in return. A reset of this kind doesn't guarantee gains, but it can shift the risk-reward calculus that long-term investors weigh.
What's worth watching is whether earnings momentum persists and whether the broader market continues to trade in a range. If either condition changes—whether through a sharper market move or a slowdown in profits—the relative appeal Truist highlights could shift quickly.
Source: feeds.content.dowjones.io