Published September 25, 2026 · 14:54 US/Eastern
Nike’s stock is one of the worst in the S&P 500 — and BofA says it’s not done sliding
Bank of America analysts have revised their outlook for Nike, now expecting sales to decline through May and effectively ruling out the "spring inflection" some investors had hoped for. The revision comes as Nike's stock ranks among the weakest performers in the S&P 500 this year, underscoring how quickly sentiment has shifted around one of the index's most recognizable consumer names.
The key takeaway is the timing. A "spring inflection" implied that demand would stabilize and growth would resume in the coming months; pushing that recovery further out suggests the company's challenges — softer consumer demand and competitive pressure — may be more persistent than previously assumed.
For market watchers, the relevance extends beyond Nike itself. As a bellwether for global consumer spending and athletic apparel, Nike's trajectory can color how investors read the broader discretionary sector. What to watch next: the company's upcoming results and any further analyst revisions, which will indicate whether this is a short-term reset or a longer demand slowdown.
Source: feeds.content.dowjones.io